ETRO unveils ‘Etro Residences Phuket’

9 April 2025, Milan
ETRO unveils “ETRO RESIDENCES PHUKET”, its first branded residence project in Southeast Asia

Italian luxury fashion house ETRO is making its Southeast Asian real estate debut with “Etro Residences Phuket”, an exclusive development that merges high-end design with immersive brand experiences. The new flagship project by Amal Development is brought to life in collaboration with The One Atelier, the global leader in branded real estate design, and will set a new standard for luxury living in Southeast Asia.

Following the success of “Etro Residences Istanbul”, the brand’s latest venture in Thailand expands its luxury property portfolio while reaffirming its commitment to creating lifestyle-driven experiences that seamlessly integrate the heritage and expertise of the brand founded as a textile manufacturer in 1968.

“Etro Residences Phuket” is the latest project from Amal Development, a visionary developer based in Phuket, Thailand, specialising in sustainable luxury. Known for a commitment to environmental stewardship and innovative design, Amal Development is known for creating harmonious living spaces that blend seamlessly with nature. Etro Residences Phuket will be part of the luxury beachfront residential complex, Gardens of Eden.

The One Atelier, a firm renowned for transforming iconic brand identities into architectural concepts, has designed bespoke apartments that embody the essence of modern, high-end living. Each home – ranging from three-bedroom apartments to duplexes – is meticulously crafted to reflect ETRO’s heritage, craftsmanship, and celebrated aesthetic.

The interiors seamlessly showcase the brand’s signature style, incorporating bold patterns, rich textures, and a sophisticated color palette that harmonizes with Phuket’s natural beauty. Special pieces from the ETRO Home Interiors collection, made in collaboration with ONIRO Group, partner of Etro since 2017, will adorn the apartments and common areas of the complex, bringing the essence of ETRO into every detail.

Residents will have access to a plethora of tailored services and amenities, including private wellness retreats, spa experiences and holistic well-being programmes as well as state-of-the-art fitness facilities. Personalised concierge services will elevate the everyday, while immersive brand activations will provide residents privileged access inside ETRO’s exclusive network of art, culture, and fashion.

ETRO CEO Fabrizio Cardinali, commented:
“Following the success of Etro Residences Istanbul, Etro Residences Phuket represents the brand’s continued growth into the luxury real estate, further reinforcing its identity as a lifestyle brand”. This ambitious project is poised to set a new standard in Southeast Asia’s rapidly expanding luxury property market, while further enhancing the brand’s remarkable heritage and reinforcing its commitment to innovation and timeless design.”

Aleksandr Chuvalov, CEO of Amal Development, stated:
“Thailand is an incredibly dynamic market, where evolving consumer preferences are driving demand for branded living. Our commitment to sustainable luxury and innovative design aligns seamlessly with the brand and project vision. This iconic new development will not only enhance Phuket’s luxury real estate offering, but also help to further enhance the wider Southeast Asia region as a destination for global discerning buyers seeking an unparalleled lifestyle experience.”

Michele Galli, CEO of The One Atelier, added:
“ETRO Residences Phuket represents a window into the future of luxury living. Branded real estate is about more than aesthetics; it is about creating a seamless blend of hospitality, wellness, and exclusivity that reflects the lifestyles of the world’s most discerning buyers.

At The One Atelier, we specialise in crafting spaces that go beyond the expected to offer something deeply personal, immersive, and transformative. With “Etro Residences Phuket”, we have designed an environment where every detail, from the architectural vision to the smallest interior elements, align with the brand’s DNA to deliver a project unlike any other.” The project is set to complete in 2027.